Four-year college isn't the dream for every Gen Z student—some want skills, not syllabi. In this high-energy session, we’ll dig into why the skilled trades are hotter than ever, what success means to Gen Z, and how you can connect your students to real career paths they’ve probably never considered. You’ll also get a sneak peek at SPARK, the chatbot built to answer student questions about skilled trades, jobs, and training—so you don’t have to.