Magically Delicious: Breakfast Cereal Spokespersons and Media Influence

Workshop Speaker: Matthew McKenzie

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About This Workshop

We as parents know that popular breakfast cereals are generally loaded with sugar, among other ingredients that may not be exactly healthy for us. Yet, we eat these cereals and also let our children eat them, anyway! Why? In this session, we’ll take a fun tour through the history of cereal advertising as an illustration of the power of media to influence the thinking and choices of kids of all ages.